The Black Magic of Search Engine Optimization

Many companies offer SEO as a service, and yet not very many will guarantee their results in writing, even less with an offer to refund your money when the promised results don’t bear fruit. This is because the process to deliver front page rankings on Google involves a great deal of work, and unless you are REALLY willing to invest some time and money into creating a bunch of networked domains and websites which are loaded with the correct keyword formula, all linking back to your main site…well let’s just say you’re not going to see miraculous results.

When we bid out a job, we try to explain that we take a white hat approach to SEO. Present all your data in a logical well structured manner, and make sure your html code under the hood reflects this (you’ll see this referred to as good semantic code). Google spiders need to be able to easily read, understand, and rate the importance of your content. They base search results on a combination of keyword density (and weight of the words in the data structure), reciprocal link popularity, age of the domain, and probably a few other things I am unaware of. You can game the system, and if you have the resources go for it, however my main point here is beware of the snake oil salesman promising a cheap miracle, and think long term. You can get decent results with good code structure and a bit of honest work over time. Chances are you found our website searching Google for WordPress Development.

Filed under: SEO, Web Development — Eric Baldoni

2 Billion searches for the word Facebook!

I stumbled upon an interesting fact while reading up on a post about how Google is creating a competitor for Facebook. Every month Google records over 2 billion searches for the word Facebook. Here is a screenshot of the AdWords Keyword Tool results.

Adwords Keyords

Screenshot of the search for the word Facebook using the Adwords Keyword tool.

So it stands to reason obviously that a good number of these searches stem from people not knowing the difference between the search bar and the address bar in most of the popular browsers these days. Here is a screenshot in case you don’t actually know! The one on the right is for searches, and you can actually choose your own search engine (you don’t HAVE to use the Googles you know).

There is a difference between these two fields!

One other interesting thing to note…Google has their own browser (you might have heard) called Chrome. In a twist to the usual address and search field set up Google just has one field for both.

Google Chrome, one search to rule them all.

If you enter just the website title in the address bar most modern browsers will take you to the correct site if it is available (filling in the http:// and the .com etc). Google Chrome however will take you to the search results page since you are using their address/search field, thus adding more hits to their results pages…A bit crafty I say.

Filed under: Design, SEO — Tags: , , , , — Eric Baldoni